FuelBelt is pleased to announce a newly formed partnership with
Starbucks, the worlds premier coffee company. FuelBelt will be the
official distributor of Starbucks Via Ready Brew, to specialty
run, bike and tri stores in the US. Starbucks VIA is a new instant coffee that
is full bodied and flavorful, just like the Starbucks coffee available at their
retail locations. Pairing the convenience and quality of Via Ready Brew and FuelBelt's well-established distribution platform, the
joint venture will benefit active lifestyle consumers by making VIA available where endurance athletes are already frequenting.
