FuelBelt is pleased to announce a newly formed partnership with Starbucks, the worlds premier coffee company. FuelBelt will be the official distributor of Starbucks Via Ready Brew, to specialty run, bike and tri stores in the US. Starbucks VIA is a new instant coffee that is full bodied and flavorful, just like the Starbucks coffee available at their retail locations. Pairing the convenience and quality of Via Ready Brew and FuelBelt's well-established distribution platform, the joint venture will benefit active lifestyle consumers by making VIAavailable where endurance athletes are already frequenting.
